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If you know this, you can utilize it to capture the attention of the 16-24 age demographic. However, it is essential for your product or service to appeal to the lifestyle of the students. more...

Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. more...

Everyone knows that travelling is all about the sights and scenes from your chosen veranda but hikers know that the best views are those off paths trodden down with adventure and take you on a journey to be rewarded with a beautiful view. Even the most novice of hiker would find it hard to stop 4 hours into a trek with a reward right around the corner. While the journey is important we shouldn’t overlook our own safety, you could never predict what might happen, and nature is unpredictable after all. It pays to be prepared. Take a look at our top tips to keep safe below. more...